Looking at the most talked-about B2B Marketing Growth Hack success stories, one thing that will instantly stand out is that they are mostly focused on B2C firms and businesses. If you're in the business-to-business world, it's unusual to hear about a company that has had extraordinary growth.
However, this does not rule out the possibility of such tales. B2C growth hackers may be able to brag about large numbers (after all, there are more consumers than companies), but there is plenty of potential for growth hacking approaches and strategies in the B2B market as well. Most of the time, you can take a look at what the B2C growth hackers are up to and figure out how you can creatively reuse their ideas for your own B2B organization.
B2B Marketing Growth Hack for B2B is a way to quickly try new things in order to grow a business. This word is used to describe all strategies that only work to grow. Most of the time, this tactic is used by start-ups or new teams who want to grow quickly.
They want to get as many users or customers as possible with a small or limited budget. That's why start-ups like this strategy so much. New businesses don't have a lot of money, so they need to grow quickly to stay alive.
In B2B markets, it's easy to follow strategies that don't work very well. However, if you want to break into a market, you need to do something different.
Growth hacking is all about quick marketing experiments. However, if you don't follow a process, your experiments are likely to fail. In B2B growth hacking, having a well-defined process is very important. Following a set of guidelines is a good idea.
While user & customer acquisition is a significant aspect of marketing, it should not be the primary focus of efforts. You must understand the complete customer experience and use growth hacks across the entire buyer's journey.
Users who churn quickly indicate that you are successfully fuelling your marketing engine, but your engine is not efficiently burning the gasoline, a.k.a. wasting your time and money.
The AARRR framework is a tried-and-true B2B Marketing Growth Hack methodology. In this framework, the topics of B2B Acquisition, Activation, Retention, Revenue, and Referrals are discussed.