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Mar 28, 22  |  Ibrahim Imran

Brand Implementation Checklist: The Ultimate Guide 

Are you in the full-fledged starting phase right now? Maybe you're feeling a little overwhelmed by everything you have to do before your company opens its doors to the public? Is "business branding" an aspect on your to-do list that you're stumped on?

We understand. And when it comes to ensuring your startup has the necessary branding foundation for a successful launch, we have a strong idea of what matters.

So polish your pencils, pull up your spreadsheet, or launch your project management software...

Here's a brand implementation checklist of ten crucial elements to ensure your branding workouts well before launch day. 

  • Goal of the Brand
  • Define your Product
  • Research the Competition 
  • Create Personas 
  • Brand Positioning 
  • Brand’s Name
  • Web Domain
  • Brand Narrative
  • Visual Identity 
  • Brand Tone

Now that we’ve provided you with the brand implementation checklist to follow, let’s dive in and learn more about them and why they matter. 

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Make a Clear Statement about What you Want to Achieve

The first point goes beyond branding to the core of why you started a company in the first place. You understand why your firm exists, but have you clearly and simply articulated and written down your organization's vision?

There are many resources available to help you establish a company vision, it is a matter of preference as to which resource provides you with a better vision of your company. 

Making a clear statement of your company and what you wish to achieve from it is first step towards branding. Hence, make sure you’re clear about your vision and brand objectives beforehand! 

Define the Product or Service.

The second most important element on our brand implementation checklist is defining your product/service. Most likely, you've spent the majority of your time to date developing or designing your product or service. So, before you get too far into establishing your brand, take a step back and make sure you have clear answers to the following essential questions (that may be harder to answer well than you think).

What is the nature of this product or service?

What does it do / what services do we offer?

Who is it for?

Why should they be interested?

Try to respond to each question in one paragraph or less. After you've done that exercise, condense each response into a single sentence.

After you've streamlined your responses, utilize them to explain your organization to a few genuine people. Not coworkers who speak your language, but everyday individuals like your mother, grandfather, or that strange guy at the gym.

How did it go for you? What's with the blank stares? Return to the drawing board and simplify even more. Have you piqued their interest? Continue to #3, but don't forget to keep your answers available because you'll be expanding on them later.

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Examine the Competitors

Many businesses are hurt because they do not devote enough time to researching the competitive situation before they begin. If you already know who your competitors are, spend some time looking at their websites, social media accounts, and overall web presence (and even visit physical stores if they have them). Take a look at the following items in particular:

What language do they use to describe their products and services? Are there any words that stand out or that are used by multiple distinct competitors?

How do they appear? Are there any outdated visual metaphors that a lot of your competitors use that you should stay away from? Are there any colors or graphic components that recur frequently? Is there any open visual area that your company may claim?

What are the opinions of customers and staff on them? Any consumer or employee reviews on sites like Google, Yelp, Glassdoor, or other review sites that can provide you insight into how these competitors are perceived by customers and employees?

If you're unfamiliar with your industry's rivals, the best method to identify them is to conduct a few Google searches for terms you think people might use to find your company. Visit the websites of the businesses that appear in your search results.

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Create Personas

You can’t go anywhere without creating personas which is why we’ve made sure to include it in our brand implementation checklist. 

After you've figured out who your competitors are, you'll need to make sure you have a good idea of who your potential clients are and who else you'd like to introduce to your firm.

Personas allow you to enter into the heads of the people with whom you want your brand to connect, allowing you to learn more about who they are and what they care about.

There are a plethora of excellent tips on how to develop personas (simply Google "make personas" and you'll discover a slew of them). However, this guide on how to create marketing personas will provide you with all the tips you need.

>>> How to Create Personas for Marketing 

Make Your Brand Positioning Platform More Formal

In the minds of your target personas, brand positioning is the skill of giving your brand significance. Using the information above, create a brand positioning platform that includes the following components:

competitive frame of reference: The definition of the category or categories in which your brand will compete..

Points of Difference: the distinguishing traits of your brand that set it apart from competitors.

Points of Parity: areas where your competitors are the strongest and your brand is the weakest, which you must address.

The Brand Mantra: A one-word phrase that encapsulates the whole positioning platform.

Give Your Business a Name

Okay, we understand. Some of you may have already decided on a company name. After all, naming a business is one of the most enjoyable aspects of the branding process. So, why did we mention it in our brand implementation checklist? Well, you may even have pages of name ideas scribbled in a notepad from the years you sat in tedious project weekly checkpoint meetings daydreaming about establishing your own company.

However, if you haven't yet given your business a name, you may have an advantage. You can choose a name that will help you bring your vision and positioning to life now that you've sorted out your vision and positioning.

In terms of resources, there are several naming agencies that can help you. In fact, if you want to connect with one of the best, simply visit the link below and view pricing, reviews, and portfolios of more than 500+ companies. 

>>> Hire the Best Naming Agencies 

Decide on a Web Domain

This work goes hand in hand with #6, especially for firms with primarily online "storefronts." Not only will you want a name that fully activates your vision and positioning, but you'll also want the most accessible, intuitive web domain possible that isn't readily confused with other businesses.

Checking for available web domains early in the naming process will save you the agony of discovering that the.com domain for your preferred name has already been taken or is for sale...for the low, cheap price of $850,000. Ouch.

Create a Brand Narrative

The positioning platform comes to life through a brand story. It lyrically expresses the brand's core truths, answering questions like:

Who are we, exactly?

What brings us here?

What is it that we are concerned about?

What are our options?

What difference do we make?

An excellent brand narrative serves as a touchstone for the company, something you can share with each new hire to help them understand what the company stands for. Or that you can use to completely describe your role in the world to clients and partners.

The brand story is a written summary of many of the preceding jobs on the list, bringing the raw materials created in earlier tasks to a polished sheen. Hence, an important part of your brand implementation checklist. 

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Create a Visual Identity and Logo for your Business.

Many businesses rush to design a logo early in the beginning phase, but we believe the most effective visual identities emerge after the vision, positioning, and brand story have all been completely released.

Great visual identities are more than just a logo; they're a whole visual system consisting of a logo and other visual brand aspects such as colors, typefaces, icon and image styles, and so on.

>>> Hire the Best Web Design Companies