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Feb 09, 22  |  Ibrahim Imran

CPL Advertising Networks: A Guide for Affiliate Enthusiasts

Have you ever heard of CPL, also known as Cost Per Lead? Well, it is a unique mobile advertising model that suggests publishers being paid for each time a mobile ad impression leads to a click and subsequently a lead capture. The major difference between this form of advertising and other advertising models is that in this case, the advertiser doesn't pay for the product/service sold. Instead, they pay for the information regarding a potential customer. 

The calculation of this method is quite straightforward. It can simply be calculated by dividing a budget spent on an advertising campaign on the number of leads that campaign managed to generate. 

Of course, there’s certainly more to know about CPL advertising networks, which is why we’ve researched and composed a list of the essential CPL affiliate advertising networks. But first, let’s dive more into the basic details regarding CPL.

Definition of CPL

CPL (Cost-Per-Lead) is a digital marketing pricing strategy in which the advertiser pays a set amount for each lead generated. Businesses that sell subscription services or high-value products frequently use CPL in ecommerce.

CPL's Importance for Businesses

Direct response and brand marketers who are creating a newsletter list, customer acquisition campaign, or rewards program frequently use the CPL pricing model.

CPL marketing is used by some firms to interact with customers who are enthusiastic about their brand, products, or even a social cause. These are possibly high-value consumers who are likely to buy from you again. They're also likely to tell others with similar interests about the company's offerings.

CPL campaigns are frequently selected for branding campaigns since they provide a firm complete control over their brand throughout the marketing process, as opposed to channels where a company's messaging could be misrepresented.

Customers show interest by opting in rather than just viewing an impression. These are "qualified leads," or those who have expressed an interest in, a need for, or a desire for what a company has to offer. Prospects from CPL marketing are more likely to convert and even become repetitive customers than those from impression-based initiatives.

Understanding How CPL Works 

CPL campaigns with affiliates and display advertising are common in online businesses. When a user clicks on the ad, he is directed to the company's website. The buyer is directed to opt-in to the marketing campaign in issue, whether it's a discount, a mailing list containing coupons, or a limited-time-only deal. If he chooses to sign up for the offer, a lead is formed, and the publisher is paid according to the "cost per lead" that was previously defined.

A company must first determine the value of a goal conversion in order to compute the proper CPL. The CPL is connected to the LTV of newsletter consumers for secondary conversions like newsletter sign-ups. The importance of understanding the value of each channel and campaign medium is demonstrated by CPL: with this knowledge, firms can reliably conduct campaigns and forecast ROI accurately.

CPL's Advantages

CPL campaigns take longer to set up and monitor than other forms of mobile advertising, and they are not utilized as frequently, resulting in a greater cost.

Advertisers only pay for high-quality leads in CPL advertising, which makes it a tempting alternative. It also helps that consumers who click on the ads in these campaigns are usually already interested in the goods.

Of course, lead generation can lead to considerably better targeting, and clients who fill out a form. Hence, are more likely to become involved customers later on. It's a terrific option for app marketers looking to get their name out there.

>>> Hire the Best Mobile App Marketing Companies 

5 Best CPL Advertising Networks for Affiliates 

If you’re interested in making money through CPL affiliate advertising, we’ve listed the 10 best CPL advertising networks. 


MyLead is another great way to make money online from home. You don't need any technical skills; all you have to do is sign up for a free MyLead account and begin promoting their offers on your blogs or social media sites. If you have any trouble locating the correct program, their customer service team will assist you in making the ideal decision.

When someone clicks on your shared affiliate link and fills out the form, you'll get paid. CPL, CPC, CPA, CPS, IVR, PPI, and more marketing formats are available through MyLead. They provide an easy-to-use dashboard for controlling your programs, as well as performance notifications.


Clickbooth, a top CPL affiliate network in the globe, was launched in 2002 as Perform[cb]. The platform has over two decades of affiliate marketing experience and adheres to the ideals of Collaboration, Technology, and Results. They have a strong emphasis on giving modern marketers a variety of performance-based solutions to help them maximize their return on investment (ROI).

Furthermore, they provide a wide number of revenue-generating models, including CPA (Cost-Per-Action), CPI (Cost-Per-Install), CPE (Cost-Per-Engagement), CPC (Cost-Per-Click), CPS (Cost-Per-Sale), CPL (Cost-Per-Lead), Pay-Per-Call, and OTT.

Additionally, the platform assists its advertisers and marketers in reaching a large pool of targeted audiences, increasing engagement, increasing conversions, and increasing return on investment (ROI). Furthermore, Perform[cb] provides its affiliates with access to a big number of advertisers and marketers, a significant number of high-performance campaigns, and in-house patent-pending technologies, as well as the ability to promote campaigns and earn money.


It's difficult to find a trustworthy and secure CPL advertising network for affiliates these days, but Adsterra is the one you can always rely on. They are a global ad network that offers a variety of ad formats, making them accessible to a wide range of consumers. You should definitely employ their services if you want a lot of legitimate visitors.

The best part of Adsterra is that they provide an automated solution that automates the majority of the operations. You won't even need to work with a manager this way. You may also utilize Adsterra to execute CPA, CPL, CPI, Push, and native ad campaigns, which will help you receive more impressions and higher CRTs than other display advertising.


House is a Push Notification Advertising Network that was intended to assist you in better monetizing your website via the use of Push notifications. Partners.House provides Advertisers with Push Notification Ads and is one of the fastest-growing Push Notification Ad Networks. They claim to have over 30 million active subscribers from 180 countries, with over $320,000 in monthly partner income paid to site partners and 85 million clicks. Month after month, these figures continue to grow.

Dynu in the Media

Dynu In Media, a part of Interest Corporation, is a Vietnamese affiliate marketing platform created in 2016, specializing in Cost per Lead Models such as CPA, CPV, CPI, and CPC. This network assists its advertisers in increasing their customer acquisition by selecting the best publishers for their online ad campaigns, as well as allowing publishers to earn commission on their referral operations. This CPL advertising network is well-versed in digital marketing, with a solid foundation spanning more than seven years of experience.

This platform ensures ultimate authenticity by adapting its strategy in response to the market's high-tech demands. With a strong basis and a large number of dedicated associates, it's fair to say that this network is one of the most well-known and productive in the sector.

>>> Hire the Best Mobile App Development Companies 


Today we have mentioned the 5 best CPL advertising networks for affiliates. We hope that this article will assist you in saving time and help you in achieving the goal of starting CPL affiliation from home. All of these CPL advertising networks are well-known and popular for having the highest CPL rates. Before choosing one, make sure to go through their requirements and determine whether or not they match your needs. 

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