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Nov 18, 21  |  Sharjeel Ashraf

How has the Leisure Industry Changed with Digital Revolution

Future is always unpredictable. Period.

There are so many factors at play. The economics, politics, and even the weather all influence the sector, making it difficult to predict what will happen next.

However, we're witnessing some great leisure trends that portend exciting times ahead — for both the sector and your profession.

Leisure Industry: How It has Changed in Last Few Years

Here is how the leisure industry has changed due to the tech revolution in the last few years.

The leisure business has traditionally relied on word of mouth to recruit clients. When social media surged in popularity, however, leisure firms jumped at the chance to capitalize on the increased visibility.

Fortunately, one of the most common reasons people post online is for leisure activities - whether we're on vacation, at the gym, or at a concert, we want everyone to know.

And it's working: the top ten fitness influencers now have a combined total reach of over a hundred million people on Instagram alone. This implies that if you want to work in a position where you're responsible for publicizing a leisure business, keeping existing customers happy, and eventually bringing in more revenue, you'll need to know how to keep people posting, sharing, and like.

Better Experiences & Not Stuff

The experience economy has exploded in popularity in recent years. This implies we're spending less money on material possessions and more on fun and interesting activities. Instead of merely going shopping and buying a new dress, you could opt to go to an escape room, try something new, and share the images online. It's no surprise that the leisure industry attracts 1.5 times the amount of spending as retail and is rising twice as quickly.

Companies in the leisure industry must adjust swiftly to this shift and aim to improve the experience part of their offerings. For example, an increasing number of restaurants are presenting menus on tablets, allowing guests to place orders directly with the kitchen and even see their food being cooked in real time via a live broadcast of the kitchen.

There are also high-end gyms that include hairstyling and complimentary prosecco to ensure that you have a luxurious experience and depart looking better than when you arrived.

This implies that leisure personnel must be at the top of their game when it comes to providing individualized experiences in order to make each client visit memorable.

Making Data-driven Decisions

Whatever industry you're in, concentrating your strategy on the client is critical to your success. After all, you don't have a business until you have clients.

The leisure business is no different, and it is increasingly relying on technology to collect and analyze information about its consumers and how they engage with its brand.

Smart stadiums, for example, collect data on how many tickets you purchase, who you attend to games with, and even what snacks you buy during halftime. All of this data may then be incorporated into smart loyalty programs, which can then provide personalized incentives based on your prior purchases and behavior. Isn't that clever?



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