When it comes to the consumer industry, reviews have been important for a long time. B2B, on the other hand, hasn't kept up as quickly. People of all kinds are more social now, and they're more likely to join groups and forums, so online review sites have become the most important way to spread word-of-mouth.
Software Advice, a well-known online software review site, recently did a survey to find out how people buy and how effective online reviews can be. The survey was done with the help of Research, and it looked at 386 buyers of business-to-business (B2B) software on how important are online reviews in b2b marketing.
If you haven't been using online reviews as part of your customer strategy, you need to start now. In this three-part blog series, we'll show you why you need to start now.
First, internet reviews are vital for both B2B and B2C organizations. 75% of purchasers read internet reviews before purchasing business software.
Buyers of B2B software are now 66% more likely than five years ago to read reviews. That's a lot of change in quick order.
In fact, none of the 386 businesses questioned claimed ratings were unimportant. Reading online reviews was extremely essential to 68% of purchasers, whereas it was significant but not very important to 29%. Listening to your consumers shows that you care about them. You should care about reviews if they care about them, and this is a great example.
When building a shortlist, 63% of purchasers look at internet reviews. Having online reviews is a terrific method to attract new clients to notice you straight away.