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Mar 29, 22  |  Ibrahim Imran

How Much to Charge for a Restaurant Website? What to Know

Are you a website developer wondering how much to charge for a restaurant website? Well, as you might already be aware that a website’s cost is determined by several factors. A few of these factors include: geographical hourly rate, experience, skills, and complexity of the project. 

Throwing numbers out there on how much to charge for a restaurant website doesn’t seem legit simply because: the cost of the website depends on the developer and the resources required for the project. 

A professional web development agency may charge anywhere between 1500$ to 30,000$. A freelance web developer would charge not more than 1000$. Now, this brings us to the question: Are you a web agency or a freelancer? Why does this matter? Well, read on! 

>>> Hire the Best Website Development Companies 

Web Agency vs Freelancer 

We’re not going to take this moment to make it seem as if freelancers don’t have the skills that a web agency may have. A freelance web developer may do a much better job than a web agency. However, the difference in how much they charge comes down to the total expenses each carries. 

A web agency hires various personnel with different skill sets. What this means is that you’ll find the team working on a web development project includes not only web developers but also UI/UX designers, project managers, and testing experts. Hence, as the agency pays each individual, they charge for each project accordingly. 

On the other hand, a freelancer would not be working closely with anyone else. In fact, they might just work on the project themselves and even take more time to deliver the work. Ultimately, resulting in lower rates. 

Another factor that impacts how much to charge for a restaurant website for agencies and freelancers alike is that website development has changed over the years and clients want more than you might think. Ultimately, resulting in polished developing skills required. 

Restaurant Website Development has Changed Over the Years 

Users have become much more tech-savvy in recent years. The first stable place is held by content attitude, while the second stable place is taken by user engagement. We purposefully avoided mentioning the design because current responsive design is a "must have," the bedrock of all foundations. Users have had enough of monotonous, uninteresting, and out-of-date websites dating back to 2005. Now that cryptocurrency is a part of the digital trend, if you have an order system on your website, make sure that your consumers may use bitcoins.

Storytelling is a great way for restaurants to connect with their customers. The Internet, as well as our world, has been overburdened with content in the previous five years. There is no soul, and it is unattached.

The face of a restaurant's online presence is its website. A new, natural interaction with users is created through properly arranged content, storytelling, and interactive engaging design. Hence, a client wanting a brilliant and well-designed website may opt to hire an agency. 

500$ vs. 5000$ Website Design for Restaurants

Okay, we've determined that the client’s establishment requires a website. The next obvious step is to calculate how much the website should cost them. It may appear to be simpler than it is.

Website prices vary as much as the price of a pair of leather boots due to the large number of web design businesses and different forms of web design. On Amazon, you can get a pair of casual Martins for $500 or a pair of expensive hand-made jack boots designed by Kanye West for $100,000. The same may be said about site design: prices vary greatly.

There are hundreds of various ways to create a website. "Something" can be obtained "for free." When we say "something," we’re referring to a simple template website. And when we say "for free," we don't mean that you won't have to pay more than $1000 for it. Craftsmanship is on the other end of the spectrum. It entails creating a 100 percent custom design, conducting customer interviews, utilizing marketing analytics, testing different design versions on real restaurant customers, writing sticky copy, developing a storytelling and creative website concept that may go viral, launching photo production, and so on.

It is critical to recognize that a website is a service rather than a product. Understanding why a one-time price is difficult to give is easier if you think of websites as services. It takes time and work to establish a website. As a result, there is no such thing as an average cost for developing a website for your restaurant, just as there is no such thing as an average cost for painting.

But maybe the most critical consideration is how much value your website can provide. What is the true cost of a website if you invest $2,500 in it but it ultimately turns away the client’s customers? Which site, on the other hand, is actually the better value if you spend $50,000 on a website that helps keep tables and bars full from night to night, bringing in over $10,000 per night?

>>> Hire the Best Ecommerce Web Development Firms 

Developing a Website for a Restaurant

What does web development for restaurants entail? There are seven stages to development, however we'll only cover the basics:

  1. Planning
  2. Coding
  3. Evaluation
  4. Deployment

The cost of a restaurant website is estimated by multiplying the hours by the hourly rate. Top firms in New York and London charge $250 per hour or more. The average hourly rate in the United Kingdom and the United States is just over $90. Eastern European agencies charge $30 per hour for their services. As a result, the typical cost of a restaurant website in Eastern Europe ranges from $3,000 to $15,000.

Each restaurant is distinct, and each must have its own website. In the world of restaurateurs, sloppy websites and designs have no place. Hence, developing a website takes much more than just a theme. And, the answer to how much to charge for a restaurant website all comes down to what you’re providing clients with in terms of the end product (the website developed)

>>> Learn the Customer Touchpoints in a Restaurant 

How much to Charge for a Restaurant Website: The Answer 

Of course, with all that has been discussed today, you still might be wondering how much to charge for a restaurant website. Well, the truth is that only you can determine your worth. Just like an Artist can sell a painting online for 2$ and even for 2000$. It all comes down to how experienced you are as the price tag your services have needs to be justified. Your portfolio should be able to tell a narrative regarding your services so that people will pay top dollar for it.

A pro tip would be to make sure that you're charging a rate that is realistic and in accordance to the skill you have to offer and the expenses you have to deal with in order to deliver the end product for the client. 

Want to generate qualified leads? Get your business listed at Distinguished.io and connect with prospective clients ready to start their business online! 

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