Got an app? Eager to learn how to increase app visibility on the App Store and Google Play Store? This article is for you.
The use of mobile apps is predicted to skyrocket around the world as the demand for apps is growing every day. With over 4.5 million apps accessible on the App Store and Google Play Store, publishers' biggest difficulty is getting their apps noticed.
Here we break down the importance of app visibility and the best practices to increase app visibility.
App visibility in the store is critical, especially since the App Store and Google Play Store are used to find a huge percentage of apps. Because there are thousands of Apps on a given topic, it's difficult to ensure that a user will come across yours.
In the third quarter of 2016, the App Store and Google Play Store generated $2.23 billion in revenue. There were 204 billion downloads of mobile apps worldwide in 2019. In 2021, Google Play is predicted to have 119 billion mobile app downloads.
One of the most efficient strategies for increasing your App's visibility is to actively engage in optimization (App store optimization). This is also a wonderful approach for increasing a company's rating and general performance.
Now, without further ado, here are the best ways to increase app visibility effectively.
A high visibility score is required to attract the attention of potential users to your app. Apart from App Store Optimization, there is no magic recipe. App Store Optimization is the most significant method for increasing the number of mobile app downloads and increasing the app's visibility. Simply mentioned, App Store Optimization entails improving your app's ranking in comparison to other apps and being found in the App Store when relevant keywords are searched.
App Store Optimization is a long-term process; you can't just set it and be happy with the results for the rest of your life. To stay ahead of the competition, you'll need to keep track of and update your keywords on a regular basis, as well as monitor and test your App Store's page views to downloads conversion rate.
With the most recent update, Google Play Store now only allows app names of up to 50 characters. To improve your app's search visibility, choose a simple and succinct name and include a few keywords beneath it. Always keep your app name under 50 characters, as anything more than that will prevent your Android app from appearing in the Google Play Store.
The iOS App Store, on the other hand, limits the length of an app's name to 30 characters. Thus, in order to boost your app's ranking places, you should better name it in between the limited amount of characters and include a few keywords beneath it, so that it will be capable of raising the app's visibility within the app store.
Including an app symbol, screenshots, and other information encourages potential users to download your app. Because the program icon is the first thing a user sees before doing anything else, it's a must-have. It should reflect your app's personality and make it clear what it's all about. Because the emblem will be displayed on a small screen, avoid overcrowding it with extraneous information.
When it comes to screenshots and video materials, they have not required issues that directly affect app exposure, but they can certainly help you increase downloads. The images and videos should reflect the app's most important features and benefits in order to pique users' interest.
Influencers on social media can help you increase your app's visibility in the App Store and Google Play Store. Its major goal is to raise public understanding about how to use your app. It's crucial to understand "who is a social media influencer" before learning how social media influencers can enhance app visibility.
Simply, an influencer is someone who uses social media sites such as Instagram, YouTube, Twitter, and others to influence other people's decisions. Influencer app marketing is having these individuals review and test your app, resulting in a favorable picture of your app for your target client.
Always encourage your users to give your app an honest review. Positive ratings are always taken into account by the App Store when validating an app's quality, which results in an app's ranking improving over time. All of the apps with positive reviews and ratings tend to be at the top of the list. As a result, you should send a push notification to your users on a regular basis to urge them to leave a favorable review.
You may utilize Facebook's pre-installed add features to attract your audience's attention and enhance your app's visibility and downloads because it offers ad features. This social networking platform is used by app publishers to create ad campaigns, target audiences, and track results. If you're a complete novice, however, you could lose your entire marketing budget in a matter of minutes if you make a mistake.
Worried about not being able to rank your app properly? Need professional help? Distinguished.io has curated a list of the top app marketing firms. They can help you to increase app visibility successfully.
Additionally, if you need a partner to develop a unique app, our platform has a list of top app development companies as well! Get connected with the best service providers from various industries under one roof with ease!
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