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Mar 31, 22  |  Ashar Ali

Magento SEO Audit: Step-by-Step Guide

People around the world now use Magento, which was started in the United States in 2008.  It's believed that around 270,000 stores around the world use the Magento platform. According to Magento, they helped their customers make $160 billion in sales last year, In the world of eCommerce, it's safe to say that Magento is one of the most well-known brands out there.

Even though Magento is a very powerful platform, if you run it on its default settings, you won't get very good SEO results from it. For that reason, make sure you're put in the best possible position to win, and by following all the best strategies for magento seo audit.

Here, we'll explain step-by-step what you need to do to get your Magento store ready for SEO.

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What Are The Requirements For Your Magento SEO Audit?

In order to get a high ranking for your Magento shop in organic search results, you must ensure that search engines can simply and effectively identify all of your material and make sense of it, as well as that they have compelling reasons to rank your content higher than that of competitors.

All of this may be broken down into what are known as the "Three Pillars of SEO":

  1. Technology

A website's technological basis is important since it aids search engines in finding and understanding your website as fast and effectively as feasible. It is all about putting oneself in the best possible position for success.

  1. Relevance

What search terms are relevant to your content? Creating content that is helpful and gratifying to your readers is the way to do this. Relevancy can only be conveyed effectively if you have the right technologies.

  1. Authority And Trust

Your website's authority and trustworthiness are determined by the number of links to your site.

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A Magento SEO Checklist To Ensure A Solid Technical Base

When you have a solid technological basis, search engines can quickly discover and comprehend all of your material.

Think of the technical basis of a site as being similar to the foundation of a building. The whole building benefits from a strong base. Or, the whole building might topple down if the foundation is unsteady.

Creating A URL Structure That Is SEO-Friendly

A good URL structure is one that is user-friendly and effective for both visitors and search engine crawlers.

In a nutshell, your URLs should be as follows:

  • Detailed and straightforward.
  • Brief
  • Consistent
  • Lower case letters

>>> Best Magento SEO Tips to Rank Your Online Store in 2022

Website Redirection And URL Rewriting Configuration

Manage the redirects and rewrite settings for your Magento shop by login into your magento seo audit backend and going to the following page:

  1. In the Settings menu, choose Stores > Configuration (General) and then Web.
  2. Then, at the top of the screen, pick the appropriate Store View for which you wish to make the necessary modifications to the settings. We're using the Default Store View for the sake of this demonstration. When making changes at a higher level, keep in mind that they might affect other shop views, so be cautious. Here's where you can find out more about this (opens in a new tab).
  3. Add Store Code to Urls may be found in the Url Options section. Set it to the default value: No, it is not necessary to ensure that URLs are simple to read.
  4. For example, if a client requests https://www.example.com, the client will be immediately redirected to https://example.com or the other way around if they want https://example.com. To be fair, this is an excellent feature, however the default 302 redirect is used instead of the more permanent 301 redirect. To ensure that as much link authority as possible from wrongly placed links is transferred to the correct URL, set this option to Yes (301 Moved Permanently).
  5. The parameter Use Web Server Rewrites, which is checked by default, may be found under the heading of Search Engine Optimization. As long as this is the case, your store will be able to use URLs that can be easily read.


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Remove The.Html Extension From Product And Category URLs.

The.html extension is added to all URLs by default in Magento. The.html extension should be removed in order to avoid problems in the future when transferring to another eCommerce platform.

Think ahead when it comes to creating an effective URL structure. When you're moving to a new platform, it's important to minimize the disparities between the two.

Log in to your magento seo audit backend and go to the following location to remove the.html extension from your URLs:

  1. Search Engine Optimization can be done in the Configuration (under Settings) > Catalog > Catalog > Search Engine Optimization.
  2. Select the appropriate Store View from the drop-down menu at the top of the page to make the necessary changes. This is the Default Store View in our demonstration.
  3. The fields Product URL Suffix and Category URL Suffix may be found on the next page that appears. The.html extension is used in both fields. There are two ways to remove the value from both fields: https://example.com/category and https://example.com/product For example, you may use https://example.com/category/ in the URL box and https://example.com/product/ if you prefer URLs with a trailing slash at the end.


Avoid Putting Categories In URLs To Keep Them Short.

There is an option to incorporate the product-category key in a product's URL, such as https://example.com/category/product/ on the same screen.

For product URLs, the Use Categories Path option is usually set to No by default. Keeping it this way will help to keep URLs as short as possible. If you have a lot of categories and subcategories, this is extremely significant. A unique identifier like the SKU should be included in a product's URL if you have a large number of items with identical names. Extensions allow you to do things that aren't possible in the magento seo audit backend out of the box.


If The Key Changes, Automatically Redirect The URLs.

You want to redirect users and search engines to the correct URL if the URL key changes after a page has been published.

URLs with URL Key Changed set to Yes are automatically redirected if this option is activated. As a result, don't make any changes whatsoever. You'll be glad you did it in the end.


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Conclusion

Your online business will be appropriately optimized if you follow these top magento seo audit guidelines. For those who are overwhelmed by the information provided here, there is always the option of working with an expert web design firm. There are SEO experts that can help you build a search engine-friendly website. In addition, you may engage SEO specialists to improve your online store's optimization even further!

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