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Aug 31, 21  |  Ibrahim Imran

Mobile Website VS Mobile App Design: Which One Should You Choose?

If you're thinking about launching a mobile presence for your company or organization, one of the first questions you'll have to answer is whether you want to create a mobile app for customers to download (app), a mobile website, or both. At first sight, mobile websites and apps may appear to be very similar, and deciding which is best for your needs will be determined by a variety of factors, including target audiences, available budget, intended purpose, and essential functionality. All in all, you will need an interface for your customers to connect with your business. Hence, read on to understand which design you should go for.

Difference Between Mobile Website and Mobile Application Design?

It's crucial to grasp the fundamental distinctions between a mobile website and mobile app before weighing the advantages of each. Handheld devices such as smartphones (e.g., iPhone, Android, and Blackberry) and tablets are used to view both apps and mobile websites.

A mobile website, like any other website, is made up of browser-based HTML pages that are linked together and viewed via the Internet (for mobile typically WiFi or 3G or 4G networks). The fact that a mobile website is created for a smaller portable display and touch-screen interface is the most evident feature that distinguishes it from a normal website. Responsive web design is increasingly becoming the new standard for websites that are not just mobile-friendly, but also scalable to any device size - from desktop to tablet and smartphone.

Mobile websites/responsive sites, like any other website, can show text, data, photos, and video. They can also use mobile-specific capabilities like click-to-call (which allows them to dial a phone number) and location-based mapping.

>>> Explore Best Mobile Application Development Companies

Instead of being rendered within a browser, mobile apps are genuine software that are downloaded and installed on your mobile device. To locate and download apps for a certain operating system, users go to device-specific portals like Apple's App Store, Android Market, or Blackberry App World. The app can either extract material and data from the Internet in the same way that a website does, or it can download the content so that it can be accessed without a connection.

Hence, with the above information one can easily distinguish the difference of a mobile app design and web design. Now, let's get into which one is a better choice in the section below. 

Mobile Website Design VS Mobile App Design

Wondering which is better: Mobile website vs mobile app design? Keep reading on! 

When it comes to determining whether to create native app or a mobile website, the best option is determined by your ultimate goals. If you're making an interactive game, an app will almost certainly be your best option. However, if you want to reach the biggest potential audience with mobile-friendly content, a mobile website design is certainly the best option. You may decide that you need both a mobile website and a mobile app in some circumstances, but it's safe to say that developing an app without a mobile website is rarely a good idea.

In general, establishing a mobile website design should be your first step, however, developing an app is useful for producing an application for a very specialized function that cannot be completed successfully via a web browser.

Native Apps vs. Mobile Websites: What Are the advantages?

A mobile/responsive website will almost always make sense as a practical first step in your mobile outreach strategy if your goals are primarily related to marketing or public communications. This is due to a number of inherent advantages that a mobile website design has over mobile app design, including greater accessibility, interoperability, and cost-effectiveness.

Immediacy - Mobile Websites are Available Right Away.

Users can visit a mobile website via a browser on a variety of devices right away (iPhone, Android, BlackBerry, etc). Apps, on the other hand, necessitate the user downloading and installing the app from an app store before viewing the content or application - a big barrier between initial engagement and action/conversion.

Compatibility – Mobile Websites are Cross-Device Compatible

A single mobile website can reach people on a variety of mobile devices, whereas native apps require the development of a separate version for each device type. In addition, mobile website URLs are simple to incorporate.

Mobile Websites Are Upgradable - They Can Be Updated Immediately

In terms of pure flexibility to change content, a mobile website is far more dynamic than an app. If you wish to modify the design or content of a mobile website, you simply publish the modification once and the changes are immediately visible; upgrading an app, on the other hand, necessitates pushing updates to users, who must then download the updates in order to update the app on each device type.

Accessible - You Can Find Mobile Websites Easily

Users may find mobile websites more simple because their pages can appear in search results and be included in industry-specific directories, making it simple for qualified visitors to find them.

Shareability - Publishers & Users Can Easily Share Mobile Websites.

Users can quickly share URLs for mobile websites by sending them a single link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily link to a mobile website from a blog, a website, or even print. This is simply not possible for an app to be shared in this manner.

Mobile Websites Have A Wider Reach

A mobile website has a significantly broader reach than a native app because it is available across platforms and can be readily shared among users as well as search engines.


As mobile usage grows around the world, the subject of "app vs. web" will become increasingly important for businesses looking to develop an online/mobile presence. A mobile-friendly responsive website is an appropriate choice if your mobile goals are primarily marketing-driven, or if your goal is to supply content and develop a broad mobile presence that can be easily maintained, shared among users, and found on search engines.

If you want to deliver a user experience that seems more like a gaming interface or a computer program than a website, or if you need access to a user's phone storage and native functionalities, you'll almost certainly need an app.

Once you've determined what you need, Distinguished.io has a list of the best app design companies and custom web design firms in the world for you to connect with! 

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