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Best Ways to Optimize Your Google Ad Copy 

Aug 30, 2022  |  Ibrahim Imran

Are you wondering what the best ways to optimize your Google Ad copy are? Well, you’ve come to the right place. As the leading B2B rating platform in the world, we not only will help you in connecting with the best PPC companies that can help you optimize your Ad copy with professionalism, but also pave the way for you to optimize your google ad copy yourself! 

Continue reading on as you’ll find the 3 best tips on optimizing your Google ad copy here! 

What Is Google Ad Copy 

So, let's begin the 3 best tips to take into consideration in order to optimize your Google ad copy. However, before we do this, let's get a little understanding of what is Google ad copy. In this section, we'll share the Google ad copy definition so read on carefully!

Google Ads is a service provided by Google. We need them, and we love them, but they can be difficult to utilize for maximum impact if you don't know how to use them.

Google is the most popular search engine. Every day, billions of people use the internet to ask inquiries, look for solutions to issues, and shop.

So, it makes sense to put your business in front of your ideal audience — so that when they key in that magical search phrase, your brand is one of the first results they see. For improved conversion rates, more relevant traffic, and first-time customers who become brand loyalists.

But how do you write Google ad copy the right way to make sure it is fully optimized?

Any professional PPC agency in the world will answer this, and hiring their services is typically one of the greatest methods to ensure that your PPC marketing efforts are designed in the most effective way possible; optimized for success. They can make certain that your message reaches the appropriate people at the right time. In fact, one easy way to get the most out of your ad copy is by letting a PPC company do it for you.

However, if you want a little more information before hiring a PPC firm, we've gathered some advice from the best PPC agencies in the world to assist you in how to optimize your Google ads the right way.

Headings that Are Optimized

This is one of the initial guidelines for writing Google ad copy that is optimized. The importance of your headlines cannot be overstated. Don't do them a favor by forgetting this.

There is no better way to waste your hard-earned marketing dollars than not properly utilizing the headers inside your Google ad setup. Ensure that your heading 1 has, or comprises of, the keywords that your account is targeting within this ad group. This is one of the simplest ways to improve your ad quality.

When it comes to optimal Google ad copy - heading 1? This will vary from ad group to ad group. Your primary keyword should always be used.

Why is this the case?

When a visitor types in “Blonde hair extensions,” for example, your optimized ad will appear at the top of the page with “Blonde hair extensions” at the top. Naturally, elements such as your account budget, ad quality score, search impression share, and more influence your SERP position.

It's evident right away that this is an advertisement that sells exactly what this in-market user is looking for.

Don't, however, "keyword things." Inserting the targeted keyword in the proper locations can improve your ad's chances of grabbing and holding the attention of your users. Because you'll likely be targeting numerous phrases in your ad group, you should use keyword variants in your ads - unless you're opting for a single keyword ad group, in which case you may just stick to one.

This means you can observe which versions of your major targeted keywords in the copy drive higher performance by experimenting with them. Developing a gradual grasp of the communications preferences of your desired audience. In short, proper content marketing must be implemented! 

Break Your Ad Copy Down Into Key Elements

If you really want to connect with your target audience, the messaging in your ad content is very important. As a result, it must resonate with them, whether by solving a common pain point, providing benefits that set you apart from your competitors, or making offers that are likely to attract audiences to convert.

Your ad copy should be as relevant to your audience's needs as feasible. There is no right or wrong method to generate PPC content, but there are some best practices to follow when it comes to ad structure.

In an ideal world, your users will be able to distinguish these key features in each ad:

  • Features of the Product/Service
  • Call to Action 
  • Business USPs

You may not only speed the process of creating advertising by doing so, but you can also ensure that when users view your ads, they are receiving relevant information. As a result, your adverts will be more effective and your conversion rates will be higher.

Make Use of Appropriate CTAs

Your advertising will almost always include Call To Actions (CTAs) that encourage consumers to visit your landing page and convert.

In some areas, like as law, ad copy is better spent advertising the specific business-specific USPs rather than an unneeded CTA, because users are already looking for these services and are looking for a lawyer.

In this scenario, having "Get In Touch Now" as a headline is a waste of space, because if your audience is already looking for "Family lawyers in London," they will contact you because they are further down the funnel than someone seeking for nice running shoes, for example.

Many advertising, on the other hand, will require a CTA to increase the Click Through Rate. As a result, it's critical that you use CTAs that are both suitable and effective.

A/B Testing

A/B testing is an important aspect of optimization, even if it isn't exactly optimizing at the outset. Especially when it comes to determining the right message for your target audience.

You can A/B test many different variations of your ad wording and analyze their performance after giving the ads enough time to exit the learning phase and start producing informative data.

Those that are driving the most engagement, conversions, or overall success based on your primary KPIs can be prioritized, while those that aren't can be halted.

A/B testing allows you to test different messaging and gradually fine-tune your ad text to certain offerings, language usages, and tone of voice, resulting in a higher degree of engagement and, as a result, conversions.

At the end of the day, it's all about finding a message that resonates with your audience, which will differ from client to client and campaign to campaign based on messaging, offer, and product/service.

Now, if you are ready to get started with your google ad campaign, connect with the best Pay-per-click advertising companies in the world at Distinguished.io! 

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