Companies in the B2B (Business-to-Business) and B2C (Business-to-Consumer) sectors used to remain in their own lane, but digital transformation is altering all of that. As technology blurs the distinctions between the two classic business models, new eCommerce methods are emerging to compete for customers' attention and revenue. So for this rising pandemic we are going to provide you with some Tips for Managing a B2B2C Product
Entering B2B2C (Business-to-Business-to-Consumer) marketing, a hybrid approach that offers large-scale client acquisition at a surprisingly cheap cost. Using case studies, we examine how traditional B2Bs are using the potential of B2B2C and B2B eCommerce to maintain relevance and a competitive advantage in an increasingly multichannel environment.