The prospect-centricity of B2P marketing helps B2B marketers get more results from what they are already doing. And points to what they can do less. So they can do the important stuff better. B2B marketers are already spending all the time, effort, and money they have. But most find that they are not getting the impact they hoped. By unearthing and building on the Key Prospect Insight (KPI), the B2P process moves marketers from problem to plan in one quarter.